Market-Driven Management and Global Economies of Scale


  • Alessandra Storlazzi



Market-Driven Management, Global Economies of Scale, Over-Supply, Competitive Customer Value, The Yamamay Case, The Geox Case


In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from ‘pooling resources’ in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.

Author Biography

Alessandra Storlazzi

Associate Professor of Management, University of Salerno




How to Cite

Storlazzi, A. (2009). Market-Driven Management and Global Economies of Scale. Symphonya. Emerging Issues in Management, (2), 46–57.