Corporate Sustainability, Intangible Assets Accumulation and Competitive Advantage Constraints
DOI:
https://doi.org/10.4468/2010.2.03perrini.vurroKeywords:
Corporate Sustainability, Intangible Assets, Competitive Advantage, Stakeholder ManagementAbstract
The article bridges corporate sustainability (CS) and intangibles, deepening the mechanisms linking specific stakeholder-related CS policies and practices to intangible asset accumulation and competitive outcomes. The implementation of CS strategies, practices and processes strengthens company ability to identify, protect and give value to inimitable resources, stimulating the development of intangibles related to human capital, innovation and knowledge, culture and reputation.
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