Market-Driven Management: A Critical Literature Review

Authors

  • Niccolò Gordini

DOI:

https://doi.org/10.4468/2010.2.08gordini

Keywords:

Market-Driven Management, Market Orientation, Literature Review

Abstract

In global markets the firms adopt a market–driven approach characterized by a careful monitoring of the competition and by the development of high skills in understanding the market and its stakeholders, in order to choose the most suitable competitive strategy. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.

Author Biography

Niccolò Gordini

Assistant Professor of Management, University of Milan-Bicocca

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Published

01-12-2010

How to Cite

Gordini, N. (2010). Market-Driven Management: A Critical Literature Review. Symphonya. Emerging Issues in Management, (2), 97–109. https://doi.org/10.4468/2010.2.08gordini