Business Networks and Local Partners in Global Competition
Keywords:Global Competition, Networks, Partner Choice, Inside-Out Approach, Outside-In Approach
AbstractMore and more firms address collaborations and cooperation as strategic topics in order to build competitive networks and broaden the global competences provided by the community thus created. These firms can cooperate with partners to share resources, competences, risks or costs. Besides, penetrating new markets can be easier when associating new partners. The selection process of an adequate partner considered for a specific objective is a key success factor and it varies depending on many aspects, even during the relationship itself.
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