Ouverture de 'Design Management, Product Engineering and Global Competition'
Keywords:Product Design, Design Management, Product Engineering, Chief Customer Officer, Chief Marketing Officer, Customers Empowerment
Product design defines the functions that qualify a product or service, in order to identify and organise the distinctive specifications of the company offer, and to develop goods and services based on analysis of the needs of demand (customer satisfaction). The first imperative for global corporations is, indeed, to deliver value to empowered customers (market-driven management).
For global corporations, achieving a differential advantage in terms of product design therefore means designing an offer based on the best interpretation of corporate imitation and innovation processes
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