Articles

R&D and Product Engineering in Global Pharmaceutical Companies


Abstract


In the global pharmaceutical market, innovation and imitation processes play a key role in companies’ development policies. Through the analysis of the main pharmaceutical companies (originator and generic pharmaceutical companies), this paper aims to identify features that qualify companies themselves, with a particular focus on new product R&D processes.


Keywords


Global Markets; Pharmaceutical Companies; Innovation; R&D processes; Drug Discovery; Product Engineering

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DOI: http://dx.doi.org/10.4468/2015.2.05riboldazzi

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