Creativity and Innovation in Ecological Fashion
DOI:
https://doi.org/10.4468/2015.4.04braccialiniKeywords:
Luxury Fashion Management, Environmental Sustainability, Made in Italy, Leather Accessory Market, BraccialiniAbstract
Braccialini is one of the major Italian companies in the leather accessory field, symbol of the Italian entrepreneurship combined with know-how and imagination. In many countries, Braccialini brand stands for its authentic meaning of Made in Italy. However, Braccialini is also among the most modern companies deeply committed to the themes of environmental protection and sustainable development. In this paper, Braccialini Company will be presented by describing, in particular, its commitment toward a sustainable development.
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