Proximity Approach as an Option in Global Markets


  • Marco Bordoli



Retailing, Proximity Stores, Buying Group, Private Label, Market- Driven Management, Over-Supply


CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the ‘proximity store’ as option to compete in a global market.


How to Cite

Bordoli, M. (2015). Proximity Approach as an Option in Global Markets. Symphonya. Emerging Issues in Management, (5), 36–40.