EDLP and Private Labels: Unes Strategic Levers to Look Forward
DOI:
https://doi.org/10.4468/2015.5.07paronziniKeywords:
Supermarkets, Over-supply, Private Label, Market-Driven Management, Temporary Store, Global Markets, Online Sales, Alliances, Global CompetitionAbstract
U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers’ needs.
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