Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

Abstract

The relations between tourism and luxury and fashion industry are subject to significant changes because of the quantitative and qualitative discontinuity introduced by the growth of the outbound flows of Chinese tourists and the importance of shopping in their travel experience. The most important implications concern the emergence of a new global market space (the “Sixth Continent”) and of new patterns of integration between the two industries.