Collaborative Consumption and Tourism: Online Travelers’ Experience
DOI:
https://doi.org/10.4468/2017.3.13giachino.re.cantinoKeywords:
Collaborative Consumption, Sharing Economy, Tourism, Travelers, Technology, Global MarketsAbstract
Tourism came out to be one of the sector more involved in the sharing economy and in the collaborative consumption phenomenon: the way people choose, buy and live a journey is changed and, even the way to do tourism is changed.
Sharing and collaborative consumption, based on trading and swapping, has given the possibility to new companies to emerge and serve travelers as they need to. Today, lot of people doesn’t know how to describe the collaborative consumption, but they use it in everyday life. Airbnb, Couchsurfing, HouseTrip and many others are examples of how collaborative consumption meets the tourist industry: different way to satisfy tourist’s search for a solution. The aim of the research is to investigate the users’ attitude toward online platforms and, how those platforms are changing travel’s experience.
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