Ouverture de ‘Over-Supply and Global Markets – 1’
DOI:
https://doi.org/10.4468/2005.1.01ouvertureKeywords:
Global Competition, Over-Supply, Market-Space Management, Intangible Assets, Digital CommunicationAbstract
Since the start of the third Millennium, manufacturing globalisation (with the delocalisation of manufacturing activities from socially advanced countries to new areas), the opening of new consumer and import-export markets, and finally the digitalisation of communication, have combined to push many markets into a state of over-supply. In a state of over-supply, global corporate management is defined by the supremacy of intangible assets on one hand and by the crucial importance of a dynamic and complex competition space on the other (market-space management).
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