Product Differentiation Costs and Global Competition
DOI:
https://doi.org/10.4468/2005.1.06garbelliKeywords:
Product Differentiation, Differentiation Costs, Over-Supply, Global Competition, Marketing, Market-Driven Management, Global Corporations, Global MarketsAbstract
The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply differentiation costs. Classification by competitive intensity presupposes that the analysis performed identifies the classification of company costs as the discriminating element, in terms of the competitive pressure of the context in which the firm operates. The emergence of competition costs is linked to an attempt to squeeze them as an aspect of vertical, or more specifically, horizontal cooperation strategies.
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