Global Retailers and Competitive Customer Value

Authors

  • Sabina Riboldazzi

DOI:

https://doi.org/10.4468/2005.2.07riboldazzi

Keywords:

Global Retailers, Market-Driven Management, Competitive Customer Value, Global Competition

Abstract

Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.

Author Biography

Sabina Riboldazzi

Research Fellow of Management, University of Milan-Bicocca

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Published

01-06-2005

How to Cite

Riboldazzi, S. (2005). Global Retailers and Competitive Customer Value. Symphonya. Emerging Issues in Management, (2), 77–87. https://doi.org/10.4468/2005.2.07riboldazzi

Issue

No. 2 (2005): Over-Supply and Global Markets - 2

Section

Articles

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