A Truly Co-operative Venture: The Case of Co-operative Food
DOI:
https://doi.org/10.4468/2007.2.05dohertyKeywords:
Co-operative Food Fair Trade, Co-op Own Label, Corporate Social Responsibility, Ethics, Global Trade, Global Markets, The Case of Co-operative FoodAbstract
Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally.
Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers.
Co-operative Food’s success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing.
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