Management Control in Global Mass Market Retailers

Authors

  • Francesca Gennari

DOI:

https://doi.org/10.4468/2010.1.06gennari

Keywords:

Management Control, Global Competition, Global Retailers, Mass Market Retailers

Abstract

For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the
geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies

Author Biography

Francesca Gennari

Assistant Professor of Business Administration, University of Brescia

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Published

01-01-2010

How to Cite

Gennari, F. (2010). Management Control in Global Mass Market Retailers. Symphonya. Emerging Issues in Management, (1), 56–64. https://doi.org/10.4468/2010.1.06gennari

Issue

No. 1 (2010): Marketing Channels and Global Markets

Section

Articles

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