Market-Driven Management, Global Markets and Competitive Convergence

Authors

  • Elisa Rancati

DOI:

https://doi.org/10.4468/2010.1.08rancati

Keywords:

Competitive Convergence, Competitive Landscape, Global Competition, Global Markets

Abstract

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).

Author Biography

Elisa Rancati

Assistant Professor of Management, University of Milan-Bicocca

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Published

01-01-2010

How to Cite

Rancati, E. (2010). Market-Driven Management, Global Markets and Competitive Convergence. Symphonya. Emerging Issues in Management, (1), 76–85. https://doi.org/10.4468/2010.1.08rancati

Issue

No. 1 (2010): Marketing Channels and Global Markets

Section

Articles

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