Ouverture de ‘Development Policies in Large Retailers’
DOI:
https://doi.org/10.4468/2015.5.01ouvertureKeywords:
Global Markets, Over-Supply, Consumption Crisis, Market-Driven Competition, Large Retailers, Development PoliciesAbstract
Over-supply and global markets favour ‘standardised selectivity’ in consumption and impose new competition rules for retailers. In particular, market-driven competition emphasizes global economies of scale related to the ‘intensity of sharing’ key resources in a networking system marked by sophisticated competitive collaborations. Over-supply and market-driven competition therefore presuppose a business network and are a challenge to closed organizations hindered by their small size and scope of operations.
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