Companies and Consumers Together for a More Ethical Market
DOI:
https://doi.org/10.4468/2015.5.05pastoreKeywords:
Large-Scale Retailers, Fair Trade Market, Ethical Products, Sustainability, Private Label, Over-supply, Market-Driven Management, European RetailersAbstract
The market of fairtrade products is increasingly present in major large-scale retailers. The fairtrade mark signals that producers and traders have met the fairtrade standards designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.
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