Alliances, Open Innovation and Outside-in Management


  • Elisa Arrigo



Market-Driven Management, Strategic Alliances, Open Innovation, Outside-in Management, Philips Case Study


Market-driven firms adopt an outside-in management that goes far beyond a simple observation of competitors and understanding of customers’ needs, in order to grasp new market opportunities. In this sense, strategic alliances have become increasingly important to the firms’ external knowledge access and innovation; firms enter into global networks to share both knowledge and costs and to increase their innovativeness. In this way, as shown in the Philips case, being open to the outside, market-driven firms expand their innovation potential and open innovation becomes a valuable strategy to improve the firm’s competitiveness.

Author Biography

Elisa Arrigo

Assistant Professor of Management, University of Milan-Bicocca




How to Cite

Arrigo, E. (2012). Alliances, Open Innovation and Outside-in Management. Symphonya. Emerging Issues in Management, (2), 53–65.