Balancing Under and Over Communication in Sustainability
Keywords:Corporate Social Responsibility, Corporate Communication, Integrated Communication, Corporate Reputation, Sustainability, Global Markets
As all-sized profit organizations mostly compete both globally and locally, they have to think about a combination of strategies that have increasing social and environmental impacts, naturally dictated by a wider range of actions. Problems frequently arise from firms’ inability to successfully balance these two business functions: Communication and CSR. Both functions should take into account all the firm stakeholders simultaneously and they frequently meet, as they both ultimately aim at understanding the links between society, communities, the economy and ecosystems. Considering this, a model which analyses the different types of communication suited to each dimension of the integrated CSR is proposed. The elements of this model, can help organizations to avoid traps represented by the so called under and over communication.
How to Cite
The authors retain all rights to the original work without any restrictions.
License for Published Contents
You are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
License for Metadata
Symphonya published articles metadata are dedicated to the public domain by waiving all publisher's rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.