Ouverture de ‘Special Issue on Global Tourism Management’
Keywords:Global Tourism, Global Markets, Global Tourism Management, Tourism Positioning, Destination Management
Tourism is showing how the globalisation is changing the industry’s competition dynamics, with a growing complexity of rules and companies structures. Actually, the traditional tourism system based on the hotels is increasingly threatened by modern and innovative forms of hospitality, which cause a continuous growth of the quantity and a variety of tourist flows. Tourism has shifted from a phenomenon addressed to a limited elite and focused on natural environment to a global and mass phenomenon such as we are now experiencing the Era of Tourism. So the Destination Management becomes the strategic process in which private e public actors manage attractiveness factors and tourist services to affect the global and national market demand.
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