The Professional Rugby Experience in England and Italy
DOI:
https://doi.org/10.4468/2004.2.06thomas.cavatorti.finoKeywords:
Rugby, Sport Management, Events, Marketing, The Premier Rugby League, The Rugby Marketing Pyramid, Italian Rugby League, Global MarketsAbstract
The Premier Rugby League is made up of 12 professional clubs. Its mission is to promote professional rugby in England. In fulfilling this mission, it bases all activities on the League’s founding principles: a ‘large virtual family’ with values such as moral integrity. This strong sense of aggregation is a feature of the rugby community. The spirit of collaboration has also developed at the international level - formalised by an agreement with The Italian Rugby League-LIRE (Lega Italiana
Rugby Eccellenza). Twinning between LIRE and Premier League means organisational and technical strengthening for each of their Clubs.
Downloads
Published
How to Cite
Issue
Section
License
The authors retain all rights to the original work without any restrictions.
License for Published Contents
You are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
License for Metadata
Symphonya published articles metadata are dedicated to the public domain by waiving all publisher's rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.