Market-Driven Management in Community Events

Authors

  • Antonella Capriello
  • Giovanni Fraquelli

DOI:

https://doi.org/10.4468/2008.2.05capriello.fraquelli

Keywords:

Market-Driven Management, Global Markets, Tourism, Network, Community Events, Event Management, Destination Development

Abstract

The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised.
Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors.
Festivals and events might be considered a means to achieve sustainable development aims, whenever social, economic and environmental objectives are included in the policy makers’ agenda and translated into factual measures.

Author Biographies

Antonella Capriello

Assistant Professor of Management, University of Piemonte Orientale-A. Avogadro

Giovanni Fraquelli

Full Professor of Management, University of Piemonte Orientale-A. Avogadro

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Published

01-12-2008

How to Cite

Capriello, A., & Fraquelli, G. (2008). Market-Driven Management in Community Events. Symphonya. Emerging Issues in Management, (2), 50–65. https://doi.org/10.4468/2008.2.05capriello.fraquelli

Issue

No. 2 (2008): Market-Driven Management and Global Markets - 2

Section

Articles

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