Schuiling, Isabelle

• Symphonya. Emerging Issues in Management No. 1 (2001): Brand Equity - Articles
  Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2001): Market-Driven Management - Articles
  Successful Market-Driven Organisations. The Procter & Gamble Case
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2003): Marketing Research and Global Markets - Articles
  Do Global Brands Benefit from a Unique Worldwide Image?
  Abstract  PDF