Rovai, Serena

• Symphonya. Emerging Issues in Management No. 1 (2023): New Horizons in Global Management - Articles
  AI in the Luxury In-Store Atmospherics
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 1 (2016): Global Tourism in Global Markets - Articles
  Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2022): Global Competition and Sustainability Management - Articles
  Sustainability Through the “Nested” Luxury Retail Experience
  Abstract  PDF