Corniani, Margherita

• Symphonya. Emerging Issues in Management No. 1 (2001): Brand Equity - Articles
  Product Placement and Brand Equity
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 1 (2002): Market-Space Management - Articles
  Demand Bubble Management
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2005): Over-Supply and Global Markets - 2 - Articles
  Market, Demand Segments and Demand Bubbles
  Abstract  PDF  Mercato, segmento e bolle di domanda
• Symphonya. Emerging Issues in Management No. 1 (2008): Market-Driven Management and Global Markets - 1 - Articles
  Push and Pull Policy in Market-Driven Management
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2006): Communication and Global Markets - Articles
  Digital Marketing Communication
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2010): Intangible Assets & Global Competition - Articles
  The Cost of Managing Intangibles in Global Markets
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 1 (2011): Global Cities and Knowledge Management - 1 - Articles
  Shopping Centres and Intangible Consumption in Global Cities
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2012): Innovation Management in Global Markets - 2 - Articles
  Innovation, Imitation and Competitive Value Analysis
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2013): Global Networks and Local Development - 2 - Articles
  Business Networks and Local Partners in Global Competition
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2014): Global Networks and Sustainable Development - 2 - Articles
  Networks Sustainable Development in Global Competition
  Abstract  PDF
• Symphonya. Emerging Issues in Management No. 2 (2003): Marketing Research and Global Markets - Articles
  Demand Bubbles, Virtual Communities and Market Potential
  Abstract  PDF