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Found 42 items.
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
Isabelle Schuiling
83-87
2001-06-01
CRM and Corporate Communication
Luigi Caricato
62-72
2006-06-01
Data Mining and Marketing Intelligence
Alberto Saccardi
51-57
2003-06-01
The Professional Rugby Experience in England and Italy
Howard Thomas, Francesco Cavatorti, Alessandro Fino
81-88
2004-09-01
Six Classic Distribution Paradigms for Global Marketing Channel Strategy
Bert Rosenbloom
7-17
2010-01-01
Marketing Metrics in the Wine Retailing Industry
Vincenzo Basile, Simone Luongo, Karin Reinhard
78-96
2023-12-17
Shopping Script and Marketing Research
Manlio Del Giudice
58-72
2003-06-01
Brand Portfolio Reengineering. The Gruppo Coin Case
Flavio Gnecchi, Paolo Ricotti
35-50
2001-06-01
Product Differentiation Costs and Global Competition
Maria Emilia Garbelli
66-86
2005-01-01
Multisensory Experiences of Italian Tourists in Rural Transylvania
Codrina Sandru, Florin Nechita
76-92
2017-05-16
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
30-34
2001-06-01
Assessing the Impact of Big Data on Large Organizations’ Strategies
Riccardo Rialti, Monica Faraoni, Lamberto Zollo, Irene Pieraccini
133-150
2019-12-10
Digital Marketing
Jerry Wind, Vijay Mahajan
43-54
2002-06-01
Digital Marketing Communication
Margherita Corniani
41-61
2006-06-01
Brand Portfolio and Over-Supply
Flavio Gnecchi
56-65
2005-01-01
Ouverture de 'Design Management, Product Engineering and Global Competition'
Silvio M. Brondoni, Marco Pironti
1-12
2015-06-23
Do Global Brands Benefit from a Unique Worldwide Image?
Isabelle Schuiling, Jean-Jacques Lambin
17-26
2003-06-01
Global Tourism and Language Learning: the Study Abroad Sector
Andrea Salazzaro
113-121
2017-10-26
Strategic Marketing Revisited after September 11
Jean-Jacques Lambin
7-27
2002-06-01
Corporate Communication and Global Markets
Silvio M. Brondoni
9-37
2006-06-01
Dragon-Mart: Chinese Contamination
Andrea Sparvoli
52-55
2005-01-01
Innovation in Marketing Channels
Fabio Musso
23-42
2010-01-01
Ouverture de ‘Marketing Research and Global Markets’
Silvio M. Brondoni
1-16
2003-06-01
Tourology: An Integrated Approach to Tourism Itineraries
Stefano Soglia
71-80
2017-10-26
Market-Orientation and Corporate Performance
Jean-Jacques Lambin, Rubén Chumpitaz
23-37
2001-12-01
1 - 25 of 42 items
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